#VidHuddle: Instagram Video
Instagram video hasn't stopped growing, especially with its parent company Facebook at the helm. For brands, production companies, and film, it can be a daunting platform. For this weeks discussion, we wanted to focus on how to produce a video for Instagram, recommended specs, and discuss the platform overall.
Q1: What is the best format for Instagram: Square vs. Landscape?
A1: In my experience, and my research from working at an agency, square performs better than landscape on #instagram #VidHuddle
-@AndreaPAbbott
Q2: What is the best length for Instagram video?
A2: You can have up to a minute of video on Instagram. But the shorter the better and bonus points if it's looping. #VidHuddle
-@AndreaPAbbott
Q3: What is your preferred app or software for editing Instagram videos?
I love @AdobePremiere for all things video-including instagram video. Although I know @canva has a new animator for simple posts #VidHuddle
Q4: When exporting, what are the best technical specs for Instagram video?
A4: mp4, 1080 x 1080, h.264, but really, @premiere_gal lays out the best tech specs for #instagram premieregal.com/blog/2017/1/26… #VidHuddle
-@AndreaPAbbott
Q5: How do you get more views on an Instagram video post?
A5 Hashtags & engaging on other profiles. Don't be spammy but if the video is something they'd enjoy it doesn't hurt to reach out #VidHuddle
-@Krystalblais
A5: Hashtags are everything on #instagram, you can have up to 30! #VidHuddle
-@AndreaPAbbott
Q6: What are some tips for using video to drive Instagram engagement?
A6 Make the video content relevant, look over your previous analytics to see how long people are watching, adjust and improve #VidHuddle
-@FarmoreInc
A6: adding text (but not too much), hashtags, square video, looping, and eye-catching visuals-most of all has to be beautiful #VidHuddle
-@AndreaPAbbott
